In a bid to tackle the growing menace of telephone scams, UK-based telecom company O2 has introduced Daisy, an AI-powered
Granny Scambaiter
Designed to waste scammers' time with endless chit-chat, Daisy uses conversational AI to fend off fraudulent callers, turning the tables on them in an entertaining yet purposeful way.
How Daisy Works
Daisy is programmed with a personality reminiscent of a classic British grandmother. She engages scammers in long-winded stories about knitting, gardening, and everyday life, keeping them occupied for as long as possible. This not only frustrates the scammers but also reduces their time to target real victims.
The Creative Minds Behind Daisy
Developed in collaboration with the creative agency VCCP, Daisy is part of O2’s broader initiative to raise awareness about scam prevention. The project leverages advanced AI and natural language processing to craft believable conversations, ensuring scammers remain none the wiser.
Why Daisy Matters
Phone scams have become increasingly sophisticated, costing individuals and organizations millions annually. By deploying Daisy, O2 hopes to protect vulnerable individuals while highlighting the importance of cybersecurity.
Public Reception
Daisy's introduction has been met with widespread acclaim. Social media users have lauded the initiative for its innovative approach to cybersecurity. Many have shared stories of loved ones who fell victim to scams, expressing hope that tools like Daisy can make a real difference.
The Future of Scambaiting
With Daisy's success, O2 envisions expanding the project to include other AI personas and integrating real-time scam alerts for users. This is a step forward in the fight against fraudsters, combining technology and creativity for a safer digital experience.
This innovative project not only fights scammers but also brings attention to how AI can be used for good. Do you loved our article?
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